Alpha Jet is widely recognized as one of Asia's foremost business aviation companies, renowned for its exceptional range of services, including aircraft management, aircraft trading, aircraft maintenance, charter services, and ground handling services.

The logo for Alpha Jet draws inspiration from the letter A, arrows, and aircraft silhouettes, symbolizing the company's commitment to progress and innovation. By evoking a sense of movement and advancement, the design captures the essence of pushing beyond boundaries. The strategic use of red color conveys the company's ambitious spirit and dynamic corporate culture.

Our goal was to create a distinctive logo and visual identity that would set apart the leading aviation brand in Asia. The corporate identity needed to encompass comprehensive guidelines for utilizing all elements across various collateral materials, such as business cards, printed catalogs and flyers, office merchandise, and digital platforms, including the primary corporate website.