Our client, MR-FLEX, encountered a common problem among large manufacturers - chaotic representation of their printed materials due to a disorganized approach to design criteria. The materials lacked a unified design aesthetic. Our goal was to consolidate the vision of MR-FLEX into a holistic, structured introduction of the company and its brand and products.

‍Who is our client

MR-FLEX provides professional solutions to deliver safety and efficiency for industrial purposes. The company was established in 1990, and since then it has been a leading manufacturing company of specialized rubber expansion joints, custom rubber parts, pipe connectors, and more.

What we did

With limited visual materials, we created an industrial look by splitting the catalog into sections and product categories, utilizing industry-standard tables for each product description. We used Denim Blue as a primary background color to emphasize the quality of the products produced and their relation to the water piping industry. Combined with the brand's rich orange color used on the MR-FLEX logo, the final design elevated the overall visual aesthetic to a premium level.