Sole Fitness is a leading brand in the fitness industry dedicated to providing high-quality and innovative exercise equipment. Sole has gained widespread recognition mainly for its exceptional treadmills, which combine cutting-edge technology, ergonomic design, and durability. As a trusted name in the market,Sole Fitness continues to empower individuals to achieve their fitness goals by offering modern cardio fitness and advanced strength equipment for active home use.

Problem: Sole’s creatives and marketing assets had lack of structure in its visual identity which created a mixture of different design styles within the artwork process.

Solution: With the launch of the new product range in 2019, SOLE was ready to revamp its design aesthetics as well. We meticulously selected a color scheme that precisely reflects the brand's personality. Working closely with the SOLE team, we identified the brand essence and positioning, which in turn helped highlight the key benefits for consumers.

Implementing the new guidelines, we successfully elevated the brand's visual appearance while maintaining a vibrant and clean design style across all marketing collateral materials.