There comes a time when a business must evolve, and with that evolution, its visual identity should grow too. Thai Forest Honey reached this exact point as they prepared to enter the consumer market with a fresh, elevated look. The team aimed for a premium brand image that would set them apart from the competition.

Who is our client

Thai Forest Honey offers 100% pure honey sourced from Longan Nectars in Thailand. Their honey is harvested from the untouched old-growth forests of Chiang Mai, ensuring quality and authenticity. Currently, the brand supplies honey to restaurant chains, food-processing companies, and public catering organizations.

Now, Thai Forest Honey is expanding into the retail market and needs a visual identity that resonates with consumers.

What we did

Our goal was to position the brand within the premium market segment. To achieve this, we developed the concept of “liquid gold” surrounding the honey pot — a sophisticated and distinctive design that breaks away from the clichés often seen in the honey industry. This approach allows Thai Forest Honey to stand out while reinforcing its quality and luxury appeal.